Find Success Using a Professional Web Design Companyadmin
Many sites are discovering that introducing a microsite from a professional web design company can be very beneficial to promoting their manufacturer. Essentially, a microsite is the name given to a web page or a small group of pages that are made to complement a main web page. However, when it comes to web design for these sites, numerous problems are known to arise in terms of promotion. There are several treatments that designers can enter, including:
Featured Company Brand: In this particular solution, the brand of the corporation or the main website takes precedence over the brand of the microsite. While this ensures that this company is clearly defined, it can actually make it more difficult to create a splash page. Also, it can make navigation confusing, which is not good for usability. So when looking for a professional web design company make sure you have it as part of your portfolio.
No secondary brand: In this alternative, there is no brand for the microsite and everything is dedicated to the main company. While this allows for clean web design, it does pose a number of complications, including that the microsite will go unnoticed and that it will be a spectacular design. This is often the least popular response with Professional Web Design Company.
Featured microsite brand: Within this solution, the company’s brand will still be on display, but the microsite brand takes precedence. While this creates more potential for a unique and memorable web design and offers a number of marketing benefits, the parent company’s brand can go completely unnoticed.
One Page Promo: In this solution, the microsite brand stands out prominently and the main company will be discussed in a small capacity. While this may improve the click-through rate for your core business and offers a wide variety of creative possibilities, it won’t work for a multi-page web design that some professional web design companies will offer you.
No company branding: In this solution, the microsite is created as a completely different website with its own website name and so on, with little or no reference to the parent company. While this provides a lot of imaginative freedom and personalization is smooth, site visitors will have no idea of the presence of your parent company and its click-through rate is likely to be low.
When it comes to creating a microsite for your organization, many people often go for the third solution, as it offers the best balance between the microsite brand and the leading company in web design. In saying this, there are many situations that could make you choose one of the other solutions, the second most popular tends to be number five and number 4. However, it is better to avoid number two as it increases more problems than that solves, so avoid Professional Web Design Company, which you think is a good idea.